How reputation works: the information that shapes it and the people who perceive it The reputation of a person or company is based on information (one kind or another). And every reputation is perceived by people (one way or another) . Put information and perception together, and you're left with a whole host of differences, reactions, interactions, and misunderstandings on the big stage of how reputation plays out. Several principles, including demographics, psychology, and technology, support all differences between reputation perceptions. This article explains in a broad sense how reputation works. Specifically, we answer four broad questions throughout this article: Who are the people who form these ideas about the reputation of a particular individual or company?
How did their thoughts or perceptions of reputation come about? What are the specific technical characteristics that shape reputation information? Why are our judgments about reputation so limited? This article will give you the information you industry mailing list for two very important business skills: 1) managing your or your company's reputation, and 2) understanding how your own beliefs and practices affect reputation. Who are the people who form the concept of reputation? This is the situation. You are a Fortune 2000 CMO. To be cliché, your company's name is Widget Inc. Today, Widget Inc, with 10,000 employees and $1 billion in revenue, is in serious trouble because your product fails, your stock value falls, and your top management makes some serious mistakes.
Basically, you have a bad reputation. Income plummets like a satellite re-entering Earth's atmosphere. A scary bunch of middle managers flocked to recruiters and covered Monster.com with their resumes. Six vice presidents have resigned. Bloomberg is whispering about the collapse of the entire industry. Service providers are scrapping contracts. Customers are leaving in droves. The comments were filled with criticism and vitriol. Basically, everything hits the fan. And you are trying to clean it up. What should you think of when you pick up the metaphorical broom and dustpan? Fame in the eye of the beholder I created this disastrous context to assert an important point: there are many different types of people forming about who your company is, what you stand for, how corrupt you are, how pure your character is, what kind of influence thoughts of you in this world, and any other thoughts they hold. There is no single reputation for your business.