As Google continues to use artificial intelligence and more machine learning in Google Search, people may be wondering how AI and machine learning are helping Google Search to perform. daily work. Since 2015, when Google introduced its first AI to search called RankBrain, Google has continued to put in place an AI system to better understand the language and improve the search results Google provides for search. him.
A few months ago, we posted a series of questions about how Google uses AI in search, including RankBrain, neural interaction, BERT and Google’s latest AI advancement - MUM. Google has gained a better understanding of the use whatsapp phone number list of AI, what AI does in Google Search, how these different AI algorithms might work together, how they have changed over the years and what, if any. , needs to be done by the research vendor. find out when it comes to how Google uses AI in search.
We spoke with Danny Sullivan, Public Liaison for Google Search, to help answer most of these questions. In summary, RankBrain, neural matching and BERT are used in Google’s ranking system for many, if not most, queries, and look at understanding the language of the query and its content. However, MUM is not currently used for priority purposes, it is currently used in the name of the COVID vaccine and empowers the topics related to the roll response. -photos.