When life gives you an expensive lemon, you better make sure you make as much lemonade as you can. LinkedIn has rapidly built up its reputation as the best place to target B2B business users. It has the most extensive information about a person's work, responsibilities, skills, education, company, etc. anywhere on the web. It also has a reputation for having some of the most expensive cost-per-click (CPC) in the self-service PPC market.
Great audience and stand in front of it. advertisement Continue reading below Who is your target audience? What is the responsibility of their work? Who are they working for? How many years do they have a seniority system? What is their job title? And the list goes on. As a concrete example of this strategy, suppose you color correction services want to target Fortune 500 executives. Upload your Fortune 500 account list Adding Account Lists in LinkedIn Ads To upload a list of company names, select the Account List option. Then, by stacking seniority in the work, we attack the decision makers we are looking for.
This means that your target audience should be large enough to target enough users to retarget after you've narrowed your ad to just those who clicked on it. It's a good idea to maintain this scale limit when building your target audience. That way, you can run this strategy on Google, Facebook, and elsewhere where you plan to retarget your LinkedIn users. 2. Smart UTM tagging Ideally, you're already leveraging UTM tags to track your campaign's performance with either Google Analytics or CRM. You can piggyback on the work you are already doing to create a retargeting list.