Why Facebook is the 800-pound gorilla of live streaming | SEJ Advertising Continue reading below 'Everyone and their mum is literally on Facebook' Arguably Facebook's biggest advantage is its nearly 1.7 billion monthly active users. Or, as Luke Watson, platform expert at live-streaming network Roker Media, put it, Facebook is in the best position to dominate because they're Facebook and literally everyone and their mothers are on Facebook. Additionally, Brian Shin, CEO of video performance analytics company Visible Measures, said satisfying conceit is a big part of live content, implying the need for large audiences what if you don't don't have a great distro, your platform will eventually fail. Advertising Continue reading below But if Facebook doesn't need to recruit users, it needs to solicit content, which is why it would pay $50 million to brands and celebrities like CNN, Vox Media, Mashable and Gordon Ramsay to create said content.
So it's not about Facebook looking for people to create the best content, it's more about volume and reach, Watson said. That's hair masking service their approach. And I think it works. Let's give $1 million to someone who seems to know what they're doing. Greg Jarboe, president of content marketing agency SEO-PR, however, compared this to YouTube's original channel initiative in 2011, in which the platform gave $100 million to partners like Madonna, Jay-Z and Ashton Kutcher to create content on new channels. The net-net was, they dropped the program two years later because this model of 'let's give $1 million to someone who seems to know what they're doing' wasn't producing the kind of results that paid off.
For himself and the program was written off, Jarboe said. I expect Facebook to try to catch up. He didn't have a partner program, but I wouldn't rely on him to pick the winners. The fact that some of the people receiving money are the usual suspects – like, okay, okay, give the New York Times money. It's still a good idea, but ultimately it doesn't reinforce the kind of winners we've seen emerge on YouTube. » Instead, the content that ended up paying YouTube rent was in many cases created by young YouTube stars, he said. So it's really, really hard to pick winners in that kind of environment, Jarboe added. You want to encourage creativity that will generate winners, as opposed to 'Hey, big brand, here's the money.